Central Plaza

The Central Plaza is adjacent to Shanghai People’s Square and surroundedby the Shanghai Cultural Museum, MOCA Contemporary Art Circle, Shanghai Museum, Shanghai Grand Theatre, and many other cultural landmarks. Inspired by the cultural surrounding nature of the area, the concept of the project is the interconnection of the landmarks creating a focal point. The same cultural interconnection is where the logo and visual identity is conceived. Since the space in the lobby is very limited, the logon.design team created a simple and unified modern space with the concept of building a “focus point”. The lobby materials are two single-piece white aluminum and grey seamlessterrazzo floor. White horizontal lines and elements of white glass handrails emphasize on the multi-layered feel of the space supported by black columns as the pillar structure.