Homeinn Group has successfully redefined abrand new travelling experience business in the 21st century of China by gradually renovated its hotel sub-brands especially in terms of qualityand design, including Yitel, Homeinn Plus, Homeinn NEO and Homeinn YUNIK series. Based on the core design concept of Homeinn plus 1.5, 3.0 continues the story that how Homeinn Plus strengthens its brand identity and provides business travelers with more effective use of space. The upgrade of Homeinn series reflects the evolution of the hospitality industry.

Through the market and hotel industry research, logon.design retained the original brand identity by uplifting the overall brand value; upgrade the hotel in terms of material and facility. Rather than simply pushing back, the 3.0 inherits the original design elements and presents it in a more contemporary way.