Transformation and innovation – The future of industrial real estate

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The 7th China Industrial Real Estate Summit ended successfully in Shanghai recently. As the most historical and traditional event in the industrial real estate industry, this summit attracted active responses and extensive participation from various leading companies engaged in real estate development, investment, planning and design, and other development and operation chains.
The Chinese government’s continuous implementation of real estate control policies, the development direction of new urbanization, and the approval of the Shanghai Free Trade Zone have all promoted the transformation of real estate development from necessity to necessity, so whether industrial real estate has become a new alternative to residential development that has continued for many years of high temperature direction? What unsolvable problems have emerged in the development of industrial real estate? What are the core factors that need to be considered in its planning and design? Each speaker and speaker brought their practical experience in industrial real estate practice to face these issues and launched a lively discussion and candid sharing.

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Mr. Frank Krueger, creative director of logon, attended the meeting and delivered a keynote speech entitled "Technology and Trends-Learning from German Experience". In the context of the macro perspective of policy orientation and industry trends, Frank’s speech was unique, focusing on the more pragmatic aspects of industrial park development and design. By listing and comparing Germany’s world-leading technology, without increasing cost and operation under the premise of the cost of seeking the most efficient solutions in line with the actual situation in China. His speech aroused the interest of developers and design colleagues. The interactive questioning session was a continuation of his speech, and the atmosphere was continuous and warm.

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logon CEO Ms. Wang Fang was invited to participate in the guest seminar. In her speech, she shared the case and experience of logon Industrial Park design. In particular, it was pointed out that nowadays everyone is generally focusing on park operations, which fully illustrates the early development of the park’s end users. The research and attention to the needs of the company has become the core link of whether a project is ultimately successful, which is in line with the design values of logon. Logon's laboratory has accumulated a lot of data and experience in long-term research and practice. Their work is focused on the preliminary research and positioning of the project.
Professional discussion and sharing in the past in a tense and enthusiastic rhythm and atmosphere, all the guests participating will continue to work together, combining international perspectives and Chinese practical experience, and searching for the broad prospects of the industrial park.

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