“Your Yunik Choice”
Located on busy Yan'an road in Shanghai, the Yunik Mock Up Hotel introduces a new and unique spirit to the hotel portfolio of the world's largest hotel operator, Homeinn. Currently, Homeinn operates a large number of different hotel chains, with 7 of these brands already being designed or rebranded by logon design team, in the past few years. In 2018, logon design was working closely with the owner's marketing and operation teams to create a new, Yunik brand to diversify their hospitality offerings to young, fashionable travelers in China. No limits for the branding were given by the hotel operator, which enabled logon design to envision an original and fun take on business traveling and hospitality accommodations.
“Your Yunik Choice”.
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The Yunik experience starts before one even reaches the main entrance.The distinctive YUNIK RED is applied thru the metal panels starting from the side of the property all the way to the front entrance to maximize the surface effect as well as providing a mysterious vibe with the opaqueness from this design feature. The irregular shaped window display has several functions, a visible hotel sign as well as an art installation to provide a sneak peek to the visitors of the kind of experience they will be encountered inside. The irregular shaped window display has several functions, a visible hotel sign as well as an art installation to provide a sneak peek to the visitors of the kind of experience they will be encountered inside.
The ground floor is packed with 4 public functional zones: the reception, the sofa lounge, the breakfast lounge and the smart zone which is a set up with fun activities like a smart bicycle, mini KTV, a claw machine, a smart darts machine and other smart technological inventions differing for each hotel. Allocated to an open floor plan, these functions create a communal space open for transforms and adaptions in the future based on the needs of the customers or new technologies being brought to the market.
The bold YUNIK RED continues inside and occupies the main space, however, to enhanced the overall visual experience, light colored furniture and grey cemented ceiling was applied to match with this main color in order to calm the space a little from the intense theme color.
Retro style light fixtures were placed unconventionally thru out the space to create a special ambiance, at the same time, bold text signage were integrated into the door frame design to give it a fun touch to an overly calmed space.
Due to the tight space, most of the bed is placed against the wall in order to let out more room space, with this special arrangement in mind the bed is designed with the intention that a lot of the guests will be leaning against the wall, hence the L-shaped backboard to provide creature comfort. Each room is also equipped with a projector and a wall hung tv which could be covered up with a Yunik pattern curtain if necessary.
The Yunik Homeinn experience where nothing is impossible.