YITEL MOCK-UP HOTEL : re-purposing space

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Today it is not hard to experience a high-quality accommodation experience - visiting Yitel Mock-Up Hotel will do the cut. The newly designed boutique hotel concept, designed by logon.design for Homeinn Group, is not just a trip to a destination, but a cultural journey that begins at your arrival. The Yitel Mock-Up Hotel has been positioned as a new centerpiece of an iconic hotel chain. logon.design has created two concepts for Yitel, the main Yitel Hotel, and the Yitel Mock-Up Hotel, both positioned as pieces of one upscale business hotel brand, different from the five other hotel brands of Homeinn Group.

The Yitel brand is characterized by the use of the brand’s gold elements and hexagon shapes. In this case, the color pallet is composed of a set of bold Earth Green, Fume Blue, and a marble texture, being contrasted with warm colors like Burgundy and Gold combined with textures like wood. The decor is finished off with a floral fabric in beige and blue, making it the official pattern that delivers a bohemian feel to the elegant and sophisticated style.

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The Yitel Mock-Up Hotel features two types of guest rooms, varying in color concept but both featuring walls in pattern fabric and golden lamps, creating a very refined and elegant bohemian style. The walls are decorated with abstract painting in warm colors and hexagon details in gold.

The former Façade was functional but not at all representative. The façade budget was limited and structure could not be changed but achieved the aim to provide an elegant outlook to catch the attention of by-passers. The entrance was turned into a Show Box like an art installation, while the vertical metal frames are illuminated when the sun comes down, making the building stand out from its surroundings.

WeChat Image_20210804102231.jpg

The former Façade was functional but not at all representative. The façade budget was limited and structure could not be changed but achieved the aim to provide an elegant outlook to catch the attention of by-passers. The entrance was turned into a Show Box like an art installation, while the vertical metal frames are illuminated when the sun comes down, making the building stand out from its surroundings.

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