UrCove Shanghai Jing'an

Client : BTG Hotels Group, Hyatt Group
Location : Shanghai, China
Type : Hospitality & Living
Function : Hospitality
Service : Interior Design
Status : Built
Gross Building Area : 16,000 m²
Design Area : 1,100 m²

Urcove Shanghai Jing’An is the first Urcove hotel developed by Hyatt and BTG. logon.design suggested not to apply design like a usual hotel, but to provide a place like friend’s home. The ground floor is a meeting space rather than a hotel lobby, with a bar counter, various flexible seating zones, meeting room and a library. A series of rooms with different layouts are now open to guests to visit and stay. UrCove is already rolling out a large number of hotels in China now, will be hundreds more locations in the coming five years and gradually to the overseas.

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