logon won MIPIM Asia Best Office and Commercial Award

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November 25, 2013, Shanghai, China: At the beginning of this month, hundreds of elites from the Asian real estate industry gathered at the Grand Hyatt Hong Kong. These real estate developers, investors and design experts came to celebrate the best real estate development in Asia. The project and the list of the 2013 MIPIM Asia Awards are announced. During this year’s awards selection process, a new competition unit-office and business design unit was introduced for the first time, which fully reflects the combined effect of e-commerce, online retail and expanding domestic demand, the development of industrial real estate is in the birth and maturity of China has quickly received high attention.

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logon Architects won the first gold award in the office and business design unit with its work in the Liaogouhe Headquarters Economic Zone, and its achievements are eye-catching. This year is also the fourth consecutive year that logon architecture's works have been awarded here. MIPIM Asia is the largest real estate professional event in Asia, attracting the participation of world-renowned firms including Benoy, KPF and SOM. Mr. Luo Kangrui, Chairman of Shui On Group and Chairman of the Jury of MIPIM Asia Awards 2013, said: "The quality of the MIPIM Asia Awards this year is significantly higher than before."

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Existing office and logistics parks are gradually abandoned and marginalized in China due to obsolescence. Leading industrial real estate companies such as Ascendas, Mapletree, and e-Shang have begun to invest in development to satisfy cloud computing online retail consumer market and the new demands of the new facilities. China’s demand for high-quality office parks was foreseen and confirmed by the Chinese government in February this year: they detailed the country’s need to accelerate the improvement of the efficiency of the logistics and transportation industries, and emphasized the need to simplify the organization and optimize processes to encourage the development of “green” warehousing and the concept of the industrial park.

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China’s Singles Shopping Festival kicked off a frenzy of domestic consumption in China on November 11, and to a certain extent supported and stimulated the real estate industry’s demand for high-quality infrastructure development. The Bachelor’s Day originated in Nanjing, China in the 1990s. Bachelors started this special festival to celebrate their single life. Today, this festival has become the world's largest online shopping event. Alibaba, a company that owns two major online shopping malls, Taobao and Tmall, attracted 400 million Internet users' visits and achieved sales of US$5.75 billion in just 24 hours on the day of Singles' Day. According to a report by Forrester Research, China will overtake the United States this year to become the world's largest online shopping market. Compared with the 71.6% Internet penetration level of the United States in 2012, China has now reached 45.5%, which fully shows that China's demand for high-quality industrial real estate is very clear.

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