Organized by The German Design Council, the award ceremony of the German Design Award 2020 (GDA) was held on the first day of Ambiente (Feb. 7 - 11) at Messe Frankfurt, Germany. logon.design’s project - Central Plaza won the Excellent Architecture Award, competed with more than 6,000 entries from 69 countries.
Purchased from the Carlyle Group by the V-Capaital in 2016, logon.design was commissioned with a one-stop solution package for Asset Enhancement Initiative (AEI). Adjacent to the Shanghai People’s Square, the location gives the project a special position, inspiring an artistic connotation. Under the premise of respecting history, the transformation has to improve efficiency and achieve a win-win situation of user value, enterprise value, and social value.
The content of the awarded project was presented during the show which is the world’s largest consumer goods exhibition. During the awards ceremony, more than 1,600 industry players from the political, business, design and media sections participated. The awards ceremony has become one of the most important communication activities of the international design industry.
As an international leading practitioner, GDA aims to award the creative designs which can lead the international market trend with high competence. The Awards includes three main categories: Excellent Product Design, Excellent Communications Design and Excellent Architecture.