UrCove - the new joint hotel brand by Hyatt and Home Inn, is developing fast and successfully. The UrCove Shanghai Lujiazui EXPO, opened late 2020, was the first hotel property to fully implement the brand’s identity and and design. This project, designed by logon.design, has just been awarded twice by the GBE Hotel Conference as “Excellent Interior Design” and “Excellent Renovation Design Hotel”.
The entrance: The guest experience starts with the arrival and entrance: rather hidden, a bit secret, a place only friends would know and enter (our guests all have booked online, so they will find it). Rather small and space economic, then entrance features wood and stone, plus light (daylight and artificial light) as key design materials to create and exclusive, semi private arrival experience.
The Lobby is one large, open space that combines all shared functions and facilities: individual, flexible service stations for check in, self-check in, bar, self-service bar. Guests can choose to just help themselves like at a friend’s place, or take advantage of the service offering by the friendly staff. Various semi-private spaces are offered to spend time like the living room, the lounge, the bar, the dining room. Guests can meeting new friends here, chat with the staff, or just enjoy a quite time with a glass of wine or engage in some business meetings. The use of wood and stone again, grand yet warm, provides a cozy to feel home at a friend’splace. Attention is taken care of light, decoration (modern, elegant but clean and simple) and functionality.